800-962-7752 inquiries@bluewave.net

About Us

Bluewave was founded to help companies purchase technology in a better way!

With technology continuing to advance at such a rapid pace we saw decision makers suffer from information overload with too many choices and no simple and effective way to make an informed technology purchasing decision. We also witnessed increased pressure on department heads and executives to lower and justify the costs of technology investments. Furthermore, we found that the traditional process of selling a single product or suite of products under one brand was limiting and did not enable us to place our client’s needs first. We believed that if we changed the process and aligned our sales team’s incentives directly with our clients, we could improve the experience for all parties involved.

We redesigned the technology purchase process to arm decision makers with the relevant information needed to evaluate the investment and gain approval quickly and efficiently. We accomplish this by enabling our Advisors to act as a “concierge” guiding clients through the evaluation and purchase process. By offering multiple solutions from leading partners we empower our team in a way that ensures our clients receive valuable guidance throughout the purchasing process.

We call this sales reimagined!

Seth Penland

Founder & President 

“I launched Bluewave to simplify the purchasing process for IT executives. Our unique approach has resonated with customers as they experience our consultative, unbiased, streamlined process that matches them with the best solution at an attractive price.”


1719 Route 10 East, Suite 313

Parsippany NJ 07054


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