COMPANY
Leadership
Executive Team
Seth Penland 
Founder & Chief Executive Officer
Seth launched Bluewave Technology Group in 2016 to simplify the technology purchasing process for companies by saving them considerable time and costs over the traditional procurement process. In 2022, Seth earned a coveted spot on the Channel Futures Technology Advisors 101 list for outstanding business success and innovation, advocacy and thought leadership in the channel,
Wayne Dietrich 
Chief Operations Officer
Prior to joining Bluewave Technology Group, Wayne served as Chief Operating Officer at Element Critical, a North American data center company. Before Element Critical, Wayne was the Chief Sales Officer for Cologix, a North American data center and interconnection company.
Kevin Burke 
Chief Financial Officer
Prior to Bluewave, Kevin served as Senior Vice President and Commercial Group Leader at Savage Services Corporation, a global supply chain and logistics service provider.In this role, he oversaw commercial and corporate development activities for Savage’s energy and
Lisa Guillaume 
Chief Marketing Officer
Prior to joining Bluewave Technology Group, Lisa served as Vice President of Marketing at Quench Water, a Culligan company, leading marketing, sales operations, and inside sales.Prior to Quench, Lisa was the Chief Marketing Officer for Cologix, a North American data center
Mark Peterson 
Chief Legal Officer
Prior to joining Bluewave, Mark served as Managing Partner at MEP Law Corp., a law firm in California providing services to a number of large international companies and venture capital investment funds.Mark has served as outside general counsel to various companies in a number of different industries
Rich Wilson 
Chief Strategy Officer
Prior to joining Bluewave Technology Group, Rich was the Chief Executive Officer and a Managing Partner of Helm Partners. Under his guidance, the company completed the acquisition of Expert Technology Associates, Convergent Technologies, and Cory Communications, and was Inc #501 fastest-growing firm in 2019.
Val Milshtein 
Chief Information Officer
Mr. Milshtein brings over 25 years of experience in product development, process design, software engineering, and systems integration in the telecom and data center industries. He comes to Bluewave with a proven record of success in building, integrating, and exiting/transacting several successful telecom businesses including over ten expansions and ten acquisitions/integrations, delivering superior