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Top 5 Use Cases for Infrastructure as a Service (IaaS)

While the infrastructure and computing resources that run today’s businesses − such as storage, hardware, servers, and networking components − are critical, they are often underrated when it comes to being ranked as business priorities. That’s because, although the infrastructure is expected to perform predictably and reliably to support the business, it is not necessarily viewed as being a differentiator that delivers a competitive advantage. This belief, however, is far from the truth. In fact, today’s industry leaders are turning to infrastructure and infrastructure services to help them drive efficiencies and power digital transformation across their businesses.

One way they are doing this is by utilizing the Infrastructure-as-a-Service (IaaS) model. IaaS is a cloud computing model where an organization outsources the fundamental infrastructure equipment used to support operations, i.e., storage, hardware, servers and networking components, and access to computing resources is delivered through a virtualized, cloud-based environment. This creates a joint delivery model where organizations own “up stack” from the virtual machine, but everything required to run that virtual machine is managed and maintained by someone else.

Reducing Costs and Improving Scalability with IaaS

According to Statista, the worldwide IaaS market will reach $122 billion by 2022. Not only that, the market is dominated by big players. Studies report 66% of the IaaS market is served by AWS (Amazon Web Services), Microsoft Azure, Alibaba and GCP (Google Cloud Platform). With IaaS, instead of purchasing hardware outright, users access virtualized computing resources over the internet, with the flexibility to scale up and down resources as circumstances and priorities change.

IaaS delivery options include the public cloud, private cloud or a hybrid cloud model. More companies are turning to a hybrid cloud approach to reach the optimal balance between cost and flexibility, in order to have the ability to move workloads between the private and public infrastructure as needed.

Benefits of IaaS are the reduction of hardware infrastructure costs coupled with greater flexibility and business agility, with pay-as-you-go pricing models that let the users pay only for the services they consume. Because businesses can spin up resources quickly, developers are also free to run temporary workloads, test new applications or prepare for seasonal spikes in traffic.

Ready to get more out of your technology while saving money? Bluewave can help.

Best Use Cases for IaaS

Also, a successful IaaS strategy can help companies focus on business growth and on meeting business-critical objectives. Let’s take a closer look at the best use cases for adopting IaaS:

Enabling add-on services

In addition to providing day-to-day computing resources, IaaS allows users to layer a wide-range of services on top of the infrastructure. That might include computing-as-a-service, disaster recovery-as-a-service, analytics or BI-as-a-service, and more.

Big data

Managing, storing, and analyzing big data like structured data (i.e., databases) and unstructured data (i.e., social media, images, web, emails, Internet of Things (IoT) sensors) requires a significant amount of processing power. IaaS is a perfect environment to manage big data because it can handle large workloads and can integrate with business intelligence tools. This delivers business insights that can help users predict trends, improve relationships with customers, and create new products and services.

Disaster recovery

With a robust and scalable infrastructure layer, organizations can consolidate their disparate disaster recovery systems into one virtualized environment for disaster recovery. This diversification of the backup systems gives businesses peace of mind knowing that their data is secure.

Testing and development

The computing and networking power behind IaaS make it a perfect place to run and manage testing and development cycles. With SLAs in place from providers and a high-level of security, enterprises can trust IaaS to run business-critical projects and get to market faster with a higher scalability of computing resources.

Networking services

Because the network continues to grow in complexity, many are turning to IaaS service providers to deliver networking-as-a-service support. This may be for a short-term big data project, or to support ongoing initiatives, freeing up internal IT staff for other priorities.

When deciding to move infrastructure to the cloud and evaluating service providers, look for those that match business requirements such as expertise, availability guarantees, price, and security certifications, for example. Those vendors that deliver 24/7 support and make it easy to move workloads to and from the cloud environment can help businesses improve efficiencies and differentiate themselves from the competition. Talk to Bluewave today about smart, flexible IaaS options that can be a game-changer for organizations big and small.

Other Popular Cloud-Based IT Services: SaaS and PaaS

While IaaS has its place in a cloud computing strategy, it is far from the only tool organizations have. Software-as-a-Service (SaaS) applications are the most recognized cloud-based IT services category, and they include popular applications like Salesforce, MS Dynamics or Workday. A Platform-as-a-Service (PaaS) example would be a development platform that is used to build and run applications in the cloud. This might be comprised of application servers or database management systems.

Each model moves the demarcation of control to a different point in the computing stack, so it’s important to map the right as-a-service approach to the right business needs and align them with the right IT operations strategy. If you need help determining which cloud approach fits your needs, engage Bluewave to speak with one of our Technology Advisors today.

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A Guide to IT Security Assessments

You can’t secure what you can’t see. A comprehensive IT security assessment can help you identify areas of your IT stack where you may not have the visibility you need to defend against threats. Here’s how else IT security assessments helps you achieve peace of mind in an unpredictable business environment.

What Can an IT Security Assessment Tell You?

While IT security assessments may all look slightly different in practice, they’re all designed to deliver one thing—a measurable metric that your organization can use to establish a baseline for how well your cyber security platform is working and compare how your defenses stack up against others in your industry. Some assessments may use a number grade, others a letter grade, but no matter the metric, they help you understand how vulnerable your organization is to various cyber threats, so you have the visibility to do something about it.

IT security assessments generally fall under one of two categories: outside-in assessments and inside-out assessments. One isn’t necessarily better than the other, and they’re most effective when used in conjunction.

Outside-In Security Assessments

  • Designed to help you identify network vulnerabilities similar to how cyber criminals start researching targets—by collecting all publicly available data that could be used to exploit a network.
  • Can be conducted passively, without requiring access to your network, since they draw on publicly available information as well as security risk intelligence sources.
  • May only represent the tip of the iceberg when it comes to deeper vulnerabilities, but they can be conducted much more quickly and cost effectively.

Inside-Out Security Assessments

  • Take a more aggressive approach to identifying vulnerabilities within the IT stack.
  • Require access to your network and often employ more sophisticated vulnerability identification strategies, including white hat hackers, penetration testing, policy audits, and social engineering tests.
  • May uncover vulnerabilities not found during an outside-in assessment, they also take longer to complete and cost more. You also have to hand the keys over to the security vendor conducting the evaluation.

Do you lack the visibility to make smart security decisions about which layers of your IT stack require additional security measures? Our Telecom Assessment delivers that visibility, so you can see what you need to secure.

Why Do IT Security Assessments Matter?

It’s pretty simple to explain why IT security assessments matter to the modern enterprise. At Bluewave, we start with an outside-in security assessment to identify the most glaring system vulnerabilities and provide you with a letter grade (i.e., A, B, C, D, or F) based on how likely your system is to be targeted and compromised by vulnerabilities.

The letter grade is based on the number of total vulnerabilities found, and those vulnerabilities are weighted depending on their severity. In our experience, organizations with a system that scores a C or lower are up to five times more likely to be breached than organizations achieving A or B status. If your system scores an A or B, it’s almost inevitable that you’ll still have a handful of vulnerabilities, but those vulnerabilities aren’t necessarily glaring enough to make you a likely target. If you score C, D, or F, on the other hand, you know you have some work to do, but that’s always the better path than learning the hard way.

The Elements of a Cyber Scorecard

Any worthwhile IT security assessment should cover six core elements of your network, including:

  1. Network Security
  2. DNS Health
  3. Patching Cadence
  4. Endpoint Security
  5. Application Security
  6. Social Engineering

Let’s take a look at each of those and explore how they tie into your broader cyber security platform.

1. Network Security

A network security assessment should check publicly available datasets for evidence of high-risk or unsecured ports within your organization’s public IP space. Insecure ports can often be exploited, allowing hackers backdoor access to your system.

2. DNS Health

Assessing DNS settings is critical to ensure that no malicious events have occurred in the passive DNS history of your company’s network while also validating that email servers are properly configured to avoid spoofing.

3. Patching Cadence

How quickly your organization reacts to vulnerabilities and installs patches is a significant factor in how likely you are to a network breach. The sooner you update patches, the better protected your system is, but many organizations overlook this simple step.

4. Endpoint Security

Hackers can use identification points on your system to extract metadata and identify outdated applications and plugins that may open the backdoor to your network. A security assessment needs to identify any endpoint vulnerabilities, and unified endpoint management (UEM) makes it easy to stay ahead of endpoints with consolidated management across mobile devices and desktops.

5. Application Security

Like endpoints, applications can introduce vulnerabilities into your network, but an IT assessment should flag any vulnerable applications, outdated versions, or exploitable features.

6. Social Engineering

When you’re focused on securing your IT stack, don’t overlook one of the biggest vulnerabilities: your people. A comprehensive IT security assessment should examine your organization’s susceptibility to a targeted social engineering attack such as phishing.

How Often Do You Need an IT Security Assessment?

If your system hasn’t had a security assessment within the last 12 months, it’s time to get one on the calendar. An outside-in assessment offers an excellent place to start because it can be conducted quickly and efficiently while flagging the most glaring gaps in your current security strategies. From there, you can determine if an inside-out assessment may be necessary to uncover hidden threats.

How Can Bluewave Help?

If it’s time to schedule an IT security assessment, Bluewave is here to help. We can conduct a preliminary IT security assessment and then leverage dozens of security vendors and providers to dig deeper or address any vulnerabilities we uncover. While a scorecard assessment makes it easy to start proactively addressing security risks, continually monitoring for risk keeps you one step ahead. That’s why our inventory management and TEM solutions come with security monitoring built in.

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Information Technology Budgets are Expected to Rise in 2022

The Wall Street Journal’s John McCormick reports that IT budgets, which are expected to increase 2% this year, are forecasted to grow 3.6% in 2022, according to research released Monday by Gartner Inc. [1] The technology research and advisory firm based its finding on a global survey of almost 2,400 CIO and technology executives across industries. According to Gartner, the budget increase is attributed to companies investing in technologies that are flexible and modular to confront any new business opportunity or challenge that comes their way – pandemics, climate change, quicker integrations. Those executives that claimed to be most adaptable expect revenue to increase more than 7% next year.

Key Highlights:

  • Two-thirds of surveyed IT executives plan to increase investments in information security and cybersecurity
  • 51% plan to invest in business intelligence and data analytics tools
  • 48% plan to increase spending on cloud platforms
  • 37% plan to increase spending on integration technologies and application programming interfaces

Along with an increase in IT budgets, companies are rethinking and adapting their post-pandemic IT spending. As McKinsey has reported in their ongoing Covid-19 briefings [2], companies are identifying a new set of priorities including cloud computing, optimizing dispersed hybrid teams, and competition for talent. Having no playbook for this type of interruption and in the face of the ongoing Great Resignation, companies must commit to a long-term hybrid working model that facilitates collaboration, communication, and efficiency. At Bluewave, we focus on working with you to determine the right technology and solution for your communications roadmap. During the COVID-19 pandemic, we helped our clients scale with solutions, such as upgrades to UCaaS, whereby improving their global communication and collaboration with remote customers and employees. If you need help sifting through the numerous technology solutions that will enable you to drive results, then we are here to help. Our unique strategic sourcing process enables clients to run companies efficiently and securely utilizing the best technology and services available.

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Private vs. Public Cloud vs. Hybrid. What’s the Difference?

More and more organizations today are deploying cloud-based solutions to help simplify complex IT architectures and to drive down IT spending. In fact, a study by MarketsandMarkets suggests that the hybrid cloud market is estimated to reach $91.74 billion by 2021 (Source: MarketsandMarkets). If your organization is considering a move to a cloud-based environment, it’s important to evaluate the different options available. Let’s look at private vs. public cloud, and even hybrid cloud environments.

A first step is to take a closer look at the differences between common cloud environments, including on-premise private cloud vs. public cloud, and the increasingly popular hybrid cloud option. With a solid understanding of each, enterprises can successfully leverage cloud architectures to meet new business goals and determine winning strategies for moving certain applications or servers to the cloud.

 1. Why on-premise private cloud?

Private cloud environments can be configured to support nearly any application. However, running and operating a private cloud generally makes the most sense for legacy applications, I/O-intensive applications (i.e. HR, accounting systems) or for mission-critical applications with strict security requirements. Those compliance requirements might come from corporate standards (i.e. those required for a defense contractor) or they might be industry or government mandated. Often requirements outlined by the likes of HIPPA and PCI, make a strong case for an on-premise private cloud option. A private cloud, run through a virtual private network (VPN) offers organizations the ability to safeguard critical data from potential data leaks with minimum risk and maximum ROI.

When evaluating VPN services such as Microsoft Azure, Amazon Web Services, or services offered by cloud providers, ask what your virtual network environment will look like. What is network and endpoint protection available to monitor file activity and provide security alerts? What malware is available? Can you create subnets and configure your own route tables and network gateways? If this level of management is too much for a small IT staff, consider how a cloud service provider can help streamline management and improve the reliability of the VPN. If an incremental approach is most prudent, ask if a pay-as-you-go cloud model is available to help with scalability and predictability of pricing.

2. Why public cloud?

The public cloud architecture is really the foundation of the cloud movement. In the public cloud environment, an organization gains access to pooled computing resources either from underlying physical servers or from a virtualized environment, across a public connection. This is generally called the Infrastructure-as-a-Service (IaaS) model because it allows organizations to establish infrastructures by leveraging foundational services like computing, storage, networking, and security infrastructure from a cloud provider.

Often server space, network connections, bandwidth, IP addresses and load balancers are also delivered in this IaaS model. As a result, the cloud architecture helps organizations to improve business agility and achieve higher scalability to expand and contract as business needs change. This cloud scenario is also more secure and reliable in many ways because if one server or network switch fails, service levels are maintained because there are a multitude of hardware and software resources available.

Often organizations select the public cloud environment for tasks such as long-term data storage, testing environments that need to scale up and down quickly, or new applications where demand is uncertain.

3. Why hybrid cloud?

The beauty of the hybrid cloud is that it offers a balance between private and public cloud architectures. It allows the best of both worlds because an organization can run legacy applications in a stable and highly secure environment in a private cloud, with the option to reach out to the public cloud when needed. In a hybrid cloud environment, companies also have access to on-demand resources from a shared pool, which gives ultimate flexibility to spin up resources.

This could mean if an organization is mandated with compliance requirements, those highly encrypted servers could sit on-premise in a private cloud. Then, other applications are placed in a public cloud or hybrid environment to support variable workloads, such as application development, promotional applications that need to scale quickly or BI and analytics applications.

This option is often suitable for organizations looking to streamline operations and to cut capital expenses (i.e. nixing costly hardware, software and maintenance investments).  These organization also still require the scalability needed for SAN-based storage, disaster recovery and more. Cloud computing architectures like those offered by VMWare let users integrate on-premise infrastructure with public cloud deployments for the ability to move resources between multiple servers rapidly.

Meet in the Middle

Often when evaluating the pros and cons of cloud environments, the answer generally lies somewhere in the middle. Most organizations need the ability to increase computing, storage, and backup capacity, and manage new applications on the fly. With these needs, it makes perfect sense to virtualize some tiers of the application stack and migrate some applications to the cloud.

On the other hand, most companies also require the security and reliability of a private on-premise cloud architecture to run certain parts of the business. If your organization is exploring different cloud models, consider an architecture’s ability to deliver the right balance of functionality, flexibility and investment protection. If you’re exploring private cloud vs. public cloud, let’s talk.

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How Contact Center Solutions are Deployed is Changing

Demand for cloud contact centers is increasing and businesses are demanding more sophisticated solutions. Historically, Contact Center as a Service (CCaaS) solutions were designed to be delivered over the existing PBX. This enabled contact center leadership to embrace CCaaS due to its quick delivery and its ability to offer advanced features without a major IT project or capital expenditure. In this “Overlay” delivery model, customers retain their PBX (on-premises or otherwise) and “lay” a CCaaS solution “over” top of that PBX. Operating in this Overlay scenario became common in the marketplace, but customers no longer want the issues inherent to the overlay delivery model.

Typical Overlay Delivery Models

  • Traditional / PSTN – Inbound calls are delivered to the CCaaS ACD for queuing, messaging, prioritization, integration and reporting. Calls are then delivered to Sales Partners via a traditional PSTN connection via a 10-digit DID.
  • SIP Trunks – The CCaaS ACD is “linked” to the customer’s PBX via private SIP trunks. The systems are aware of each other and communicate privately over the SIP trunks. Inbound calls are delivered to the ACD for queuing, messaging, prioritization, etc. Calls are then delivered to the PBX over the SIP trunks and then to the Sales Partner’s handset.
  • Softphones – Inbound calls are delivered to the CCaaS ACD for queuing, messaging, prioritization, etc. Calls are then delivered to Sales Partners via a softphone where their computer becomes their phone and they operate via USB headsets. The Softphone approach completely removes the customer’s PBX from the call flow.

Challenges with CCaaS Overlay

Customers are increasingly becoming frustrated with the overlay CCaaS regardless of the approach and offer these objections:

  • A traditional / PSTN implementation is super easy to deploy but inherent call delays can hinder a successful implementation.
  • The CCaaS ACD is unaware of the Sales Partner’s handset presence which can be problematic for the Sales Partner and lead to poor customer service.
  • The enterprise contact directory in either system (ACD or PBX) doesn’t contain the users from the other system.
  • The CCaaS ACD and PBX are two disparate systems (unless SIP trunks are installed) which means there is no extension dialing when calling or transferring between Sales Partner and Non-Sales Partner.
  • Because of the two disparate systems, Sales Partners can’t see the phone presence of non-ACD users. This means a Sales Partner may call or transfer a call to a back-office user (or non-ACD user) who is already on a call which may lead to additional customer dissatisfaction.
  • PBX-based call recording does not have the same capabilities as the CCaaS call recording system which means all the typical call recording requirements (date/time, calling party, direction, queue, etc.) are not available in both platforms.

Unified Approach

Ideally, customers have the flexibility to decide the best approach for their implementation after careful consideration and a thorough understanding of the issues outlined above. In my experience, customers want better solutions without these painful drawbacks. In the Unified approach, the Contact Center software is seamlessly integrated with the UCaaS solution which eliminates the Overlay challenges.

Unified means the customer doesn’t worry about an integration project between two separate technology providers (one responsible for the PBX and another responsible for the CCaaS ACD). It also means the customer only has one provider responsible for the technology. And Sales Partners can operate in the manner they want to operate without worrying about stumbling over the technology cracks created in the Overlay scenario.

Bluewave has experience advising customers on the Overlay and the superior Unified models. Many customers start with the Overlay model (and by engaging us, we can help them pick the best approach) due to the appeal of quick time to market delivery. These same customers regularly migrate over time to the Unified model for a fully seamless enterprise telephony solution.

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Avoid These Three Costly Telecom Contract Mistakes

Whether you’re a startup, multinational enterprise, or somewhere in between, the costs of telecommunication services likely make up a big chunk of your monthly operating costs. Not only are there traditional IT and communication costs, assets, and services, such as voice, data, and wireless, there’s also much more to consider. Let’s explore costly telecom mistakes that can happen to anyone.

This could include cloud applications, unified communications-as-a-service (UCaaS), and Internet of Things (IoT) connectivity service models. Managing all the different vendors and contracts can be, and often is, a full-time job. Making this process harder is the fact that these providers are notorious for having very rigid and complex agreements in place.

Gather Benchmark Data

Being prepared at the negotiating table, and during the length of the contract, is all about having proper visibility across your business. It requires knowing what IT services you’re currently consuming as well as specifics like usage in the case of mobile plans, long distance, and usage-based internet services. It is also important to consider that your company could have sub-commitments in place, which may have been made over time by a branch office, for example, for specific service elements. Securing the optimal contract for your services also requires benchmarking competitive pricing and understanding what you expect the price to be for each service in a particular location.

Need help getting started? Learn more about how Bluewave can help you optimize and save on your telecom expenses and avoid costly telecom mistakes.

Organizations should also consider multiple offers for any single service and approach the process knowing that simply negotiating the lowest rates doesn’t necessarily mean you’re getting the best deal. With the majority of telecom service expenses decreasing overtime, most find that the ideal contract length is two years. Don’t inadvertently get locked into contracts that tempt you with the lowest possible rates but have you paying more over that term. Let’s review some of the biggest mistakes to avoid when managing your telecom contracts.

  1. Auto-renew: Many telecom providers try to get customers to auto-renew their contracts. Organizations working with these providers should carefully review the language of the carriers’ contracts and make sure that once a contract expiration date hits, the pricing model goes month-to-month at stabilized rates. Often the language in the contract specifies that a company’s contractual rates expire and revert to full, undiscounted “list price” or “tariff rates” upon expiration. Depending on contract terms, an organization’s pricing for MPLS circuits could go up 2.5X if they were receiving around a 60% discount, for example.
  2. Missing the cancellation ‘window’: Many telecom contracts include stringent rules regarding when customers are “authorized’ to cancel services. These clauses may indicate that a customer needs to cancel services 30 or 60 days before the contract end date, but not more than 90 days out. In other words, there’s a particular ‘window’ when customers can cancel before they go into automatic auto renewal. Not only that, but customers need to know the proper procedure for canceling services. Some providers have a specific email address where customers need to make their cancellation request. It’s critical teams ask these questions early and read their contracts carefully so they don’t miss essential time-sensitive requirements.
  3. Letting credits expire: Another common contract mishap is letting promotions or credits expire before they are applied. Many telecom contracts include provisions outlining certain credits to offset the cost of carriers’ services. After celebrating a successful contract negotiation, it’s imperative customers make specific notes, as well as set up notifications, as a reminder to actively monitor these credits to make sure they are applied according to the contract. Because it’s often a manual intervention, it may take speaking with the right person within the telecom carrier’s billing organization to get credits applied, as opposed to mentioning it to your account manager outside of the billing dispute window of time, which is often only 90 to 120 days from when the incorrect bill was received.

Successful telecom contract negotiation and on-going contract management can have a huge impact on your company’s bottom line. It’s best to do your homework, set pricing benchmarks, and have a Telecom Expense Management (TEM) strategy in place to help you automate much of the management process. With this approach, you can better control spending while optimizing service flexibility and features and avoid costly telecom mistakes.

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